What is Augmented Reality (AR) and Examples of Branded AR Filters on Instagram

What is Augmented Reality (AR)?

Augmented Reality (AR) is a popular technology that enables users to add digital elements to their real-world environment, creating an immersive experience. One of the most popular uses of AR is creating branded filters on Instagram. Branded AR filters are an effective way for businesses to engage with their audience and create a unique brand experience. Instagram's Spark AR Studio platform allows businesses to easily create their own custom AR filters, including branded graphics, logos, and messaging. Branded filters have the potential for viral marketing, as users who apply the filter promote the brand to their followers, leading to increased brand awareness and engagement. Branded AR filters can also include interactive elements like games, quizzes, or challenges, which help to increase user engagement and create a memorable experience.

Examples of Branded AR Filters on Instagram:

Shooting Challenge                                                                                      Front and back-camera basketball game to promote the NBA's new partnership with Beats By Dre.


Gorillaz Hat                                                                                                         To promote 'Cracker Island', the new album from Damon Albarn's band, Gorillaz.

Gold Confetti and Glasses 3D Filter
Congratulate the Golden State Warriors, NBA Champions 2022 3D Filter

Augmented reality filters are revolutionizing the branding game, creating new avenues for brands worldwide to showcase their unique character through on-theme Instagram filters. 

At xCephasx Studios, we specialize in creating high-quality AR filters that will excite and engage your audience. Here’s a 3D AR Filter we made for Bad Monkey Popcorn.

Helmet Filter

Contact us at xCephasx Studios today to learn more about our AR filter creation services and how we can help your business succeed.


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